Lowe’s Companies, Inc. has recently promoted two of its existing executives into two newly created executive positions. The home improvement retailer created the the positions of chief customer officer and chief operating officer.

Gregory Bridgeford, 57, has been promoted from executive vice president of business development to chief customer officer. He will be in charge of Lowe’s customer service and its effort to differentiate itself from competitors.

Rick Damron, 49, has been promoted from executive vice president of store operations to chief operating officer. Damron will now be in charge of overseeing the company’s service, sales, and other store operations. The promotions will officially go into effect on March 5.

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